Sponsored InMail is one of LinkedIn's most potent Marketing Solutions products. It sends personalized messages directly to target audiences' inboxes, only at the time when they're active. Its responsive design also allows customer's message and call-to-action button always to look great, regardless of the screen size.
Working on Sponsored InMail's new commercial with the team, I provided creative directions on how to illustrate product features, prepared storyboards, keyframes, and graphic assets for animator's use.
The script and voice over were already finished when I took on the project. To match the already-recorded narration with to-be-created animation, precision was the key. I had to break the script into sentences and sometimes into words, time how long each part lasts, and design graphics that convey enough information within the given time frame.
LinkedIn was pleased with the finished product. They liked it so much that they decided to let us work on commercials for other Marketing Solutions' products.
To learn more about LinkedIn's Sponsored InMail, please visit here.
