2lemetry, a tech startup focusing on enterprise IoT (Internet of Things) based in Denver, was acquired by Amazon in early 2015 (find details here). I had the fortune to work closely with the founder of the company since its start and was responsible for creative directing, UI/UX design, graphic design, digital illustration, and all other design related tasks of 2lemetry's projects. The work continued for some time after it became part of Amazon Web Services, now known as AWS IoT, but due to Amazon's non-disclosure agreement, I'm not able to showcase any works done after the acquisition.
This page highlights some of the works I'm most proud of throughout my years with 2lemetry, including projects for NBA, NFL, and MLS.
My projects with the talented startup team had an extensive range. From UI/UX design, web design, and infographics, to both digital and physical branding/marketing materials. I worked on social media graphics, business cards, sales slides, office decors, tradeshow banners, event posters, mugs, t-shirts, stickers, mural, custom laptop bags, custom longboards, and even custom PCB design. I was 2lemetry's go-to designer and responsible for all their design-related needs.
Based in Denver, Colorado, 2lemetry was a huge fan and supporter of their home sports teams. Their innovative works landed them contracts with Denver Nuggets (NBA), Denver Broncos (NFL), and Colorado Rapids (MLS). I was privileged to be a part of all those projects, providing designs for team apps, TV broadcast, interactive devices with fans, and other marketing materials.
Digital illustrating was also a big part of my job at 2lemetry. I've created a series of illustrations showcasing different use case scenarios for Internet of Things, as well as 2lemetry's mascot, the IoT coyote. The coyote was iconic and seen in many marketing campaigns of the company. It also lived on after the acquisition from Amazon.
Working with 2lemetry was one of my best experiences throughout my design career. It allowed me to work on projects that I'd never had the chance before, with clients whom I could only dream of working with. I'm forever grateful and believe in an even brighter future for them now that they have all the resources from Amazon.
