Game Plan is a collaboration between Canadian Olympic Committee, Canadian Paralympic Committee, Sport Canada, and Canadian Olympic and Paralympic Sport Institute Network to support national team athletes both during their career and beyond. The program provides resources for health, education, and career opportunities to athletes so they can focus on their training. It strives to support them with the best planning this country can offer, as they have given and inspired us so much already.
I worked with the team and provided creative directions to the program's multiple marketing tools, including websites, pitch decks to different universities all across Canada, and promotional print materials for Rio 2016 Olympics.
It was a phenomenal experience working with a team consisted of either former or current national athletes. Their high performances and commitment were carried over. I am proud to be a part of this project and even more proud of these athletes who continue to shine both in and outside of their fields.
To learn more about Game Plan, please visit here.
